AASW Webinar Recording | Growing Your Private Practice

Member price: $90.00 including GST (member price will display once logged in)

Non-member price: $180.00 including GST

Private practice is a popular career move for established social workers and allied health professionals. Owning a small business offers an unrivalled degree of autonomy and can be deeply rewarding.

While individuals open their own practices for a variety of reasons, small business owners are united by common challenges “How will I run my business?” and “What should I do to make it grow?”. Success in this domain requires both clinical/therapeutic expertise and business acumen.

Running a successful small business requires a unique skill set, so it is understandable that many social workers may feel under-prepared when faced with these challenges. With over a decade of experience as the owner of one of Australia’s busiest family therapy and mental health practices, Dr Joel Cullin will share his experiences and practical strategies for building a successful client-facing business.

Beginning with the importance of defining what “success” means for you and your practice, this webinar recording will discuss:

• Recommendations for growing a network of high-quality referrers
• Marketing strategies
• How to evolve your business (including business structure, finances, and management decisions)
• Various “thresholds” in the business lifecycle, and how to prepare for and respond to them
• The importance of self-care and a healthy work/life balance as a business owner & social work practitioner

"Joel was great, very personable and covered a lot of his own personal experiences and learnings from being in private practice" – webinar participant, April 2022.

Who should register? Social Workers or allied health professionals who currently work in private practice and are interested in growing their business.

Learning Outcomes

By the end of this program, participants will be able to:

• Identify and define their own parameters for success in private practice
• Consider effective strategies to grow their professional network and attract new clients
• Analyse options for supporting and managing their business as it grows
• Anticipate and respond to business needs at different stages in the business life cycle
• Implement strategies to support self-care in relation to professional stressors