Advertising

Advertising

Advertising with the AASW provides you with the opportunity to reach the single largest cohort of social workers in Australia.
Limited places remain to advertise in our 2025 newsletters – contact [email protected] for availability.

AASW Electronic Direct Mail (eDM) Advertising

The Australian Association of Social Workers (AASW) produces a number of member newsletters: 

  • AASW Insider 
    AASW Insider is the fortnightly eNewsletter for the Australian Association of Social Workers (AASW), providing members with relevant news about activities and issues relating to social work and of interest to AASW Members.
    Distribution: 17,000+ Members 

2026 Insider publication dates

20 January 2026 18 March 2026 20 May 2026 22 July 2026 23 September 2026 18 November 2026
4 February 2026 9 April 2026 3 June 2026 5 August 2026 7 October 2026 2 December 2026
18 February 2026 22 April 2026 17 June 2026 19 August 2026 21 October 2026 16 December 2026
4 March 2026 6 May 2026 8 July 2026 9 September 2026 4 November 2026  
  • AMHSW Member News 
    Accredited Mental Health Social Workers (AMHSW) Member News is distributed monthly to our AMHSW Members. AMHSWs clients are eligible for Medicare rebates under a GP mental health plan (similar to psychologists).
    Distribution: 2,900+ AMHSW Members. 

2026 AMHSW News publication dates

23 January 2026 11 March 2026 13 May 2026 15 July 2026 16 September 2026 11 November 2026
11 February 2026 15 April 2026 10 June 2026 12 August 2026 14 October 2026 9 December 2026

EDM Booking Form 

Publication Advertising - Social Work Focus (SWF) 

Social Work Focus is our quarterly membership magazine. The Australian Association of Social Workers produces Social Work Focus to inform members of innovative practice, reflections, research and advice, as well as honouring the achievements of our members. 

Social Work Focus provides a fantastic opportunity for advertisers to reach our members, who are qualified social workers or students studying a social work degree.
Distribution: 17,000+ Members 

2026 publication dates

Issue Artwork deadline Publication date
Summer 2026 15 January 2026 W/C 16 February 2026
Autumn 2026 8 April 2026 W/C 11 May 2026
Winter 2026 1 July 2026 W/C 17 August 2026
Spring 2026 2 October 2026 W/C 16 November 2026

Social Work Focus Booking form

Horizon Career Centre

Horizon Career Centre is the national jobs portal of the Australian Association of Social Workers. 

The Horizon Career Centre is a national jobs portal developed by the Australian Association of Social Workers (AASW), the peak body for social workers in Australia. 

If you require locum, contract or permanent staff, Horizon Career Centre is the place to advertise. 

Find out more about advertising on Horizon Career Centre. 

Our members
  • 17,000+ members
  • 3,000+ Accredited Mental Health Social Workers
  • 83% identify as female, 16% identify as male
  • Average social work salary at full-time equivalent is $90,272 (Labour Market Insights, January 2023) – 9% higher than the national average
  • Social work profession is projected to grow by 23.2% over the next five years (Labour Market Insights, January 2023)
A note to advertisers
The AASW has introduced a strategic direction regarding advertising opportunities. We no longer accept advertisements from external providers promoting CPD workshops, and training sessions. This decision reflects our commitment to maintaining the integrity and quality of professional development for our members. As we cannot independently verify or vouch for the quality, content, or delivery standards of external training providers, we have chosen to prioritise AASW-led and endorsed programs that align with our professional standards and strategic goals.
 
However, we continue to welcome advertisements from universities and educational institutions looking to promote their graduate and postgraduate courses. We recognise the value of academic pathways for career advancement and support our members in accessing information about accredited higher education opportunities.
 
Additionally, we may not accept advertising for conferences, symposiums, or similar events hosted by external organisations unless there is a clear strategic alignment or formal partnership in place. Each opportunity is assessed on a case-by-case basis to ensure it supports the values, priorities, and professional development needs of our members.
 
We welcome meaningful collaborations that contribute to the advancement of social work practice in Australia. If your organisation is interested in exploring partnership opportunities, such as co-developing or co-delivering training, events, or thought leadership initiatives, please contact our training team.
 
We remain open to working with aligned organisations across the public, private, academic, and not-for-profit sectors to create impactful professional development experiences for our network of over 17,000 social workers.
 
Let’s start a conversation about how we can work together to support and strengthen the profession.